We all know that we can never be all things to all people and yet we keep insisting on making the mistake of thinking that many more people should and must take a liking to our product or service. After all we have worked so hard building and developing it and it really is of ...…
Most people don’t believe in testing and improvement in marketing despite the enormous potential impact on your bottom line (profits) that you can enjoy from this highly effective approach. Whatever your business, marketing is the single most important thing that will decide whether your business succeeds or fails. And the only way to get it ...…
While vacationing in Coastal California with the family last month, I got my fair share of fresh and exquisite seafood chow down. However, during a rainy day, one particular quaint ‘mom and pop’ restaurant did someting special that all others did not. They focused on giving results in advance by serving free hot consume soup ...…
